The creator of the commercial used pathos for this ad. They use pathos because the camel talks in a really loud, obnoxious voice in a quite office building, giving off an exciting impression signalling that its the near the end of the week. Another example is that it gives a sign of relief that there's no work on your weekend and you won't have to worry about work. The ad has had some positive feedback because its only focused on one day out of the seven and is also one of the most sharing commercials. There was also a negative affect on the commercial and some colleges actually banning the ad because it's 'disruptive'.
This ad is a perfect example of loaded words from the logical fallacies because the "hump" in hump day means towards the end of the week. People can react to the people in the office being miserable because its another day but then other people can relate to the camel. "Happier than a camel on Wendesday" is one of the lines that the actors say towards the end of the commercial because the camel has its own day that's relevant to it's back. By making this commercial original and funny it has persuaded more people to buy their insurance.
It also has some ethos because they ask professors what they think of the commercial. Professor Jonah Berger said the commercial triggers stimuli(sights, smells and sounds). He also said that types of things that we see can set off these triggers and help us remember. We can trust these professors based on their knowledge which makes them such a reliable source.
Pathos, loaded words, and ethos all describe the commercial of Hump Day, these rhetorical devices persuade the audience looking for insurance that's so-called cheaper than other companies. Originality and humor can be big factors in the mode of persuasion. Some say its dry humor others say its silly, depends on the person. Hump day is a saying that should bring people joy and excitement.
